The Leta Hotel

GOLETA, CA

Just next to Santa Barbara but sharing its sunny spirit, the city of Goleta sits as a gem on the California coast and home to The Leta Hotel. This project saw the hotel’s conversion from a classic flag to a pivotal new independent chapter. Leaning into coastal California’s down-to-earth character, The Leta comes forward as a place where “you do you” – a laid back luxe getaway where a dynamic hospitality experience blends the best of SoCal living with the colors and flavors of the coast.

BRAND STRATEGY, NAMING, VISUAL IDENTITY
work completed while employed at Gensler