The Logan

PHILADELPHIA, PA

Transforming the city's beloved Four Seasons into "Philadelphia's Hotel," The Logan captures the independent spirit of its namesake city. This Host Hotels & Resorts' first independent property draws inspiration from statesman James Logan, blending classic elements with modern influences. Through curated local art, Philadelphia-inspired spaces, and authentic touchpoints, The Logan stands as a social magnet for locals and travelers alike—a place where guests experience the city's pulse from a sophisticated urban haven.

BRAND STRATEGY, NAMING, VISUAL IDENTITY, POSITIONING, LAUNCH CAMPAIGN