Not Your Average Joe’s

BOSTON, MA

We created a fresh visual identity that celebrates the restaurant's commitment to cooking from scratch and local ingredients. The new design features interlocking frames inspired by produce crates, complemented by an earthy color palette that reflects their farm-to-table philosophy. Working alongside Elkus Manfredi Architects, we transformed their Gaithersburg location into a warm, inviting space that serves as the blueprint for NYAJ's 18 restaurants across the region.

BRAND STRATEGY, VISUAL IDENTITY, COMMUNICATION TOOLS